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Our Mission

VISION STATEMENT

Bravely, we dream of a day when no one in Martin County goes to bed hungry. We dream of strong, successful families. We dream of a UNITED community where everyone is healthy and has the opportunity to succeed, reaching their fullest potential in a safe and secure place. 

MISSION STATEMENT

To lift the community and change lives together through the collective power of advancing the common good. 

BRAND PROMISE

We win by living United.
By forging unlikely partnerships. 
By finding new solutions to old problems.  
By mobilizing the best resources.  
And by inspiring individuals to join us in tackling the most daunting social crisis in our community.

BRAND POSITIONING

United Way is committed to strengthening the health, education and financial stability of every person in Martin County.

BRAND IDEA

We ALL live better when we LIVE UNITED.